Sweet Craze Arrives: Pragmatic Play Serves Up a Sugary Burst of Slot Action

Pragmatic Play is no stranger to dessert-themed adventures, and with Sweet Craze, the studio cements its place as one of the genre’s most dedicated confectioners. It’s warm, welcoming, and instantly reminiscent of the childhood fantasy of stepping into a candy store where everything -  from the scenery to the spinning symbols - is designed to delight.

But beneath its charming pastel exterior lies a high-volatility experience built for players who crave big potential and the thrill of growing multipliers. Sweet Craze plays on a generously sized 7x7 grid, using the crowd-favorite cluster pays mechanic. This means wins form when five or more identical symbols touch horizontally or vertically. 

Instead of spinning reels that stop along rigid paylines, Sweet Craze feels like a free-flowing spill of candies, where clusters glow, pop, and tumble away to make room for new possibilities, opening the door to a winning potential of up to 10,000x the bet. The gameplay is highly volatile, paired with a solid RTP of 96.54%. 

At the heart of Sweet Craze is the tumble mechanic, which turns every win into the potential start of a chain reaction. Whenever a cluster hits, the symbols vanish and new ones drop from above. Sometimes this process ends quickly; other times it snowballs into a sequence that feels genuinely exhilarating, especially when wilds appear to extend or strengthen potential clusters.

Building on the legacy of hits like Sweet Bonanza 1000 and Sugar Rush 1000, this new release brings players to a whimsical world filled with gingerbread-style homes, colossal cupcakes, and a cheerful bow-tied companion munching a doughnut. 

The paytable is packed with sugary symbols of all shapes and colors, each one adding to the visual delight. Smaller clusters bring modest returns, but larger 25+ clusters can deliver between 12.5x and 50x the bet depending on the symbol type. Combined with tumbles, this makes even regular spins feel lively and full of promise.

Yet Sweet Craze truly starts flexing its personality when special symbols enter the stage -  especially the Chests and the game-changing Money symbols they create.

One of Pragmatic Play’s cleverest touches in Sweet Craze is the Chest-to-Money symbol transformation, a feature that adds suspense to every tumble sequence. When a Chest lands during a spin that includes at least one winning cluster, it instantly morphs into a Money symbol carrying a random value between 2x and 500x the bet.

The twist? Money symbols refuse to disappear during tumbles. They stay anchored to the grid, watching as new symbols drop and new clusters pop. After each tumble - successful or not - the Money symbol’s multiplier grows by +1, silently stacking up potential. 

When the spin finally decides to rest, the game takes the Money symbol’s final multiplier, applies it to its displayed value, and awards the result. This feature alone introduces an addictive sense of anticipation. 

Triggering free spins by landing four or more Scatters launches you into a mode where the true potential of Money symbols shines brightest. During the bonus, Money symbols created by Chest hits don’t just persist through a single spin -  they remain on the grid until the entire feature ends. 

For players who prefer a more hands-on approach to volatility, Pragmatic Play includes two special bet modes, as well as 2 bonus buy options.

Sweet Craze may feel familiar at first glance, especially for players who have spent time with Pragmatic Play’s expansive sweet-themed library. However, it carves out its own identity through its Money symbol mechanic, which turns tumbles into small events of suspense and through its free spins feature, which transforms the grid into a long-term multiplier farm.

It may not strike instant iconic status like some of its predecessors, but that doesn’t diminish its charm or capability. With a 10,000x max win, upbeat visuals, and a gameplay loop built around escalation and anticipation, Sweet Craze can shine -  especially for players who enjoy settling into longer sessions where the rewards build over time.

Like reaching into a bag of mixed sweets, you never know whether you’ll pull out something mild or something extraordinary. But when Sweet Craze hits its stride, it has all the elements needed to turn a simple spin into a full-blown sugar rush.